Private Label Rights: Everything You Need To Know About PLR (2023)

Are you looking for acost-effective wayto sourcehigh-quality contentfor your business?

Look no further!

Private Label Rights (PLR) content, also known as white label or done-for-you content, can be the perfect resource for you. By purchasing the rights to pre-existing content and customizing it to fit your brand, you can save significant amounts of time and money.

No more starting from scratch or hiring expensive freelancers!

In this article, we will guide you through the world of Private Label Rights, helping you understand what they are and how to effectively use them to fuel your business growth. Additionally, we will share a list of the top websites where you can find the best PLR products.

So let’s get into this:

Understanding Private Label Rights (PLR)

PLR (Private Label Rights) refers to a licensing arrangement where the creator of a product grants the buyer the rights to modify, rebrand, and sell the product under their own name or brand.

This allows individuals to leverage existing content or products as their own, saving time and effort in product creation while maintaining flexibility and customization options.

Besides Private Label Rights, there are also other similar licensing types available such as Resell, or Master Resale Rights. We will discuss the differences between these licenses in a second.

Different types of PLR products

In the world of digital marketing, Private Label Rights (PLR) products come in a variety of formats to cater to diverse needs and preferences. These formats include text, video, and audio content.

Here are the most popular types of PLR products:

  • Articles
  • Audios
  • Ebooks
  • Courses
  • Graphics
  • Videos
  • Planners
  • Software
  • Templates

Apart from these categories, there can also be other numerous PLR product types, including affirmation reflections, funnels, infographics, presentations, coaching programs, printables, checklists, workbooks, animations, scripts, and even turnkey websites.

Not only do PLR products come in a variety of types, but they also come in plenty of niches, including business, marketing, health, fitness, food, lifestyle, self-development, relationships, and many others.

PLR vs RR vs MRR

Private Label Rights (PLR), Resell Rights (RR), and Master Resell Rights(MRR) arethree types of intellectual property licenses that marketers can use to leverage pre-existing content for business purposes. To understand the variations and uses of these three licenses, check out the following table:

Types of LicenseRights GrantedLimitations
Private Label Rights (PLR)Private Label Rights (PLR) allow the buyer to have the freedom to modify, rebrand, and sell the product as their own. It provides the ability to customize the content, add personal branding elements, and make it unique to suit individual needs.The limitations may vary depending on the specific PLR provider, but common restrictions include not being able to claim copyright on the original product, and prohibiting the transfer of PLR rights to others.
Resell Rights (RR)RR allows you to sell the product to customers, who can use it for personal purposes but cannot resell it.RR products cannot be modified or claimed as your own. The rights to sell the product cannot be passed on to buyers.
Master Resell Rights(MRR)MRR grants the rights to sell the product and pass on theresell rights to buyers. This means that your customers can also sell the product to their customers.Like RR, MRR products typically cannot be modified or claimed as your own. The key difference between RR and MRR is the ability to pass on resell rights to your customers.

This comparison should provide a clearer understanding of the differences betweenPLR, RR, and MRR, helping you make informed decisions about which type of license best suits your marketing needs.

Pros and Cons of Private Label Rights

Private Label Rights (PLR) offer numerous benefits for marketers, including the ability to save time and money by leveraging existing content. However, it’s important to consider the potential drawbacks before diving into PLR products.

Benefits of using PLR products

Venturing into Private Label Rights products can have multiple advantages. These benefits ranging from cost-effectiveness to versatile usability can immensely help marketers.

  1. Cost-Effective: PLR products are generally more budget-friendly compared to purchasing original content. This makes them an ideal choice for businesses that require a lot of content but are operating on a tight budget.
  2. Time-Saving: With PLR, there’s no need to invest time in creating content from scratch. You purchase the rights to modify and claim ownership of the existing content, thus saving significant time and resources.
  3. Flexibility: One of the top advantages of PLR is its flexibility. You can edit content to suit your company or personal brand, add your insights, tweak it according to your target audience’s taste, or combine it with other materials to create unique offerings.
  4. Ease of Use: Most PLR products come ready-made for use, whether it’s ebooks, courses, or printables, you only need slight modifications before introducing them into your marketing funnel.
  5. Resell Opportunity: It’s possible to make a profit directly from PLR products by reselling them online either on your website or online marketplaces after branding them as your own product.
  6. Robust Marketing Tool: PLRs serve as potent lead magnets helping you grow email lists. PLR content can also be repurposed as blog posts or social media content promoting your brand while offering value for readers.
  7. Free Downloads Availability: Some PLR products are available for free download providing an even more cost-effective way of obtaining quality content.

Potential drawbacks of using PLR

Using PLR products can offer many benefits to marketers, but it’s also important to be aware of the potential drawbacks. Here are some points to consider:

  1. Lack of Originality: Since PLR products are pre-made and sold to multiple buyers, there is a risk that the content may not be unique. It’s essential to customize and modify the PLR content to make it stand out from competitors.
  2. Quality Concerns: Not all PLR products are created equal. While some may offer high-quality content, others may be poorly written or outdated. Marketers should carefully evaluate the quality of PLR products before using them.
  3. Reputation Risks: If marketers use PLR content without significant modifications, it can harm their reputation as experts in their field. It’s crucial to add personal insights and perspectives to ensure authenticity and build trust with the audience.
  4. Duplicate Content Penalty: Search engines like Google penalize websites that have duplicate content. If multiple websites use the same unmodified PLR content, it can negatively affect search engine rankings and organic traffic. To avoid this, again, it’s essential to turn PLR content into unique.
  5. Copyright Infringement Risks: Although you have ownership rights for modifying PLR content, there is still a risk that you might unknowingly violate copyright laws if you don’t properly attribute or modify the content.
  6. Outdated Information: PLR products may not always be up-to-date, especially in rapidly evolving industries. Marketers should verify that the information in the PLR product is accurate and relevant before using it.
  7. Overuse of PLR Content: Relying solely on PLR content without incorporating original or unique content may lead to a lack of diversity in marketing efforts. It’s essential to strike a balance between using PLR products and creating original content to maintain freshness and engage your audience effectively.

How To Use PLR Products Effectively?

Private Label Rights: Everything You Need To Know About PLR (1)

Now that we have a clear understanding of Private Label Rights, let’s explore the best strategies for using these products effectively.

To begin, it is crucial to edit and rebrand PLR products. This involves modifying the content and repurposing them, as well as packaging multiple PLR products together. By adding your unique touch, tailoring the content to your brand or target audience, and enhancing the overall value, you can maximize the impact of these products.

Then, you can either resell PLR products on your own product store or on various digital product marketplaces. You can also use PLR content for marketing and promotional purposes, and that includes using PLR for lead magnets, website content, social media posts, and email newsletters.

Let’s discuss everything in more detail:

Edit & Rebrand

Edit and rebrand PLR products to create new, unique content that aligns with your brand and meets the specific needs of your target audience.

Repurpose PLR into new products

Typically, Private Label Rights (PLR) enable marketers and content creators to use existing PLR content to repurpose and create completely new products.

Here are the best strategies to repurpose PLR content:

  1. Create acomprehensive guide: Take multiple PLR articles or blog posts on a similar topic and compile them into an informative ebook, or report. Add your insights and expertise to enhance the value of the content.
  2. Developvideo tutorials: Convert PLR written content into video format by creating engaging presentations or screen recordings. Incorporate visuals, graphics, and voiceovers to make the information more accessible and engaging for your audience. Consider using text-to-speech, and text-to-video software to speed up the process.
  3. Designinfographics: Extract key points from PLR articles and transform them into visually appealing infographics. Use relevant statistics, charts, and diagrams to effectively convey information in a highly shareable format.
  4. Launch anemail course: Break down PLR content into bite-sized lessons and deliver them via email over a specific period. Add personal anecdotes, case studies, or action steps to make the course interactive and valuable for subscribers.
  5. Develop podcasts or audio recordings: Convert PLR articles into podcast episodes or audio recordings that can be uploaded to platforms like iTunes or Spotify. Add your own commentary, interviews, or additional insights to provide a unique listening experience.
  6. Createsocial media snippets: Extract short snippets of text from PLR content that can be shared across different social media platforms as valuable tips or quotes. Customize the snippets with eye-catching visuals to grab attention.
  7. Designprintable resources: Repurpose PLR content into printable resources like planners, worksheets, checklists, or templates that your target audience can download and use as actionable tools.
  8. Developonline courses: Combine multiple PLR ebooks, articles, templates, and other resources on a particular topic to create an online course that offers comprehensive learning for your audience.

Combine PLR products to increase the value

Combining PLR products is a great way to increase their value and maximize the benefits they can provide for your business. Here are some ways to put PLR products together:

  1. Create Packages: Combine multiple related PLR products into a bundle or package. This allows you to offer a comprehensive solution or resource to your audience, increasing the perceived value of your offer. You can either create a PLR package of the same PLR product types or you can put different product categories together that belong to the same niche.
  2. Combine with Original Content: Use the PLR product as a starting point and supplement it with your original content to make it more comprehensive and unique. This allows you to leverage the existing PLR material while adding your own expertise.
  3. Add Value with Bonuses: Include additional bonus materials alongside the PLR product when selling or offering it as part of a package deal. These could be exclusive reports, templates, checklists, or additional related resources that enhance the overall value.
  4. Create Upsell Opportunities: Use PLR products as upsells or add-ons for other products or services you offer. For example, if you have an online course, you can offer a PLR ebook as an upsell for those who want more in-depth information on the topic.

Resell PLR Products Online

Private Label Rights: Everything You Need To Know About PLR (2)

The best thing about Private Label Rights is that they allow already-created products to be resold unlimited times for a great profit.

When it comes to reselling PLR products, you have a few options to consider:

Resell From Your Own Website:

Selling PLR products directly from your website offers several advantages over selling them on third-party marketplaces.

By setting up your own online store, you gain greater control over your products, allowing you to showcase them in a way that aligns with your brand and vision. This control extends to pricing, promotions, and product presentation, enabling you to create a unique customer experience.

Moreover, selling PLR products on your website eliminates listing fees and transaction fees associated with marketplace platforms, giving you the opportunity to retain a larger portion of the profits.

However, it’s important to note that selling digital goods from your own store requires marketing efforts to drive traffic and attract potential customers.

You’ll need to employ various digital marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and content marketing to promote your store and products effectively.

Setting Up Your Store:

There are a few ways to create an online store where you would sell your digital products. You can either create it with a free content management platform, like WordPress, or you can use various paid e-commerce solutions.

Setting up an online store with WordPress is the most cost-effective option, but it may involve some technical aspects. To simplify the process, you can leverage third-party integrations like WooCommerce, Payhip, or Gumroad. These integrations provide user-friendly product pages, and buttons, as well as take care of the payments and product deliveries.

If you want to have your online store built from the ground up with ease, you can opt for dedicated e-commerce solutions like Sellfy, Shopify, or BigCommerce. These platforms offer comprehensive features and customizable templates specifically designed for online stores eliminating all the hassle with the technical aspects and providing a seamless selling experience.

Once you have your own store set up, you can choose how you would like to sell your products. You can either sell them one by one, or you can turn your store into a membership site, and offer unrestricted access to your products for a recurring subscription fee.

Resell PLR Products on Marketplaces:

To maximize the potential of your PLR products, consider reselling them on popular online marketplaces.

The great thing about selling products on marketplaces is that these platforms already get large amounts of visitor traffic, so you don’t have to worry about marketing your products that much.

By uploading a unique piece of a product you get a chance to expose it in front of millions of customers. Simply upload your digital files, optimize them for search engines, and start generating passive income.

However, there will be some sort of listing or/and transactional fees associated while selling products on 3rd party platforms.

Best Marketplaces to Sell PLR Products:

There are numerous marketplaces available for showcasing and selling PLR products.

For visual art products, such as planners, journals, templates, or printables, Etsy is an excellent choice, while Kindle Direct Publishing is perfect for ebook and low-content book authors.

Udemy is ideal for course creators, and platforms like Creative Fabrica, Creative Market, and E-Junkie cater to a wide range of digital assets such as fonts, graphics, and templates.

Other options include Barnes and Noble and Lulu for ebook publishing, as well as Clickbank and JVZoo for a variety of digital goods, including software and online courses. By leveraging the power of these marketplaces, you can expand your reach, tap into existing customer bases, and maximize the potential of your PLR products.

Remember that when reselling on online marketplaces, it’s essential to take advantage of SEO tactics byoptimizing product titles and descriptions with relevant keywords. This will increase visibility in search results and attract potential customers searching for PLR content.

When selling on online marketplaces, keep in mind that there may becompetition from other sellers offering similar products. To stand out from the crowd,s emphasize the unique aspects of your PLR products such as additional bonuses or exclusive rights included with purchase.

Use PLR for Marketing

Private Label Rights: Everything You Need To Know About PLR (3)

Besides reselling PLR products on various platforms, you can also successfully utilize PLR content for various marketing purposes.

That includes using PLR products as lead magnets to build email lists, as well as using PLR content for blogs, social media channels, and email newsletters.

Let’s discuss these methods in more detail:

Use PLR products as lead magnets

One effective way to leverage Private Label Rights products is by using them as lead magnets. In most cases, PLR content can be used as valuable freebies that entice potential customers to join your email list.

By offering high-quality PLR ebooks, checklists, planners, guides, or any other products as free downloads in exchange for users’ contact information, you can quickly build a targeted and engaged subscriber base. This not only helps expand your reach but also establishestrust and credibilitywith your audience.

With the flexibility of PLR, you can easilycustomize the content to align with your brand and add your own expertise and insights, making it a unique and valuable resource for attracting leads.

While the majority of PLR providers allow their PLR products to be given away for free, some of them have such products listed under specific “Giveaway” categories. So before using PLR products as lead magnets make sure that you are allowed to do so by checking their terms of use.

Use PLR content on your blog

Another effective way to utilize Private Label Rights (PLR) content is by incorporating it into your blog. With PLR, you can access high-quality articles and blog poststhat have already been written, saving you time and effort in creating original content from scratch.

By customizing the PLR content to match your brand’s voice and style, you can make it unique and valuable for your audience. PLR allows you to add your own expertise and insights, making the blog posts more relevant and engaging.

Whether it’s providing informative articles or sharing tips and advice, using PLR content on your blog can helpmaintain a consistent flow of fresh contentwhile positioning yourself as an authority in your niche.

However, keep in mind that Google only ranks unique content, so make sure that the PLR articles are modified enough to pass the originality test.

Use PLR content for emails and social media posts

PLR content can be a valuable resource for marketers when it comes to creating engaging emails and social media posts. Here’s how you can make the most of PLR in your marketing efforts:

  1. Customize PLR content for email campaigns: With PLR, you can quickly get access to high-quality articles, blog posts, or even ebooks that resonate with your target audience. Take advantage of this byrepurposing PLR contentintoinformative and engaging emails. Add a personal touch and tweak the content to align with your brand voice.
  2. Createattention-grabbing social media posts: Social media platforms are perfect for sharing bite-sized content with your audience. Use PLR articles as inspiration to create interesting social media posts that provide value and capture attention. Shorten paragraphs, add relevant hashtags, and include compelling visuals to maximize engagement.
  3. Share tips and advice from PLR ebooks: If you have purchased PLR ebooks related to your niche, extract key insights or valuable tips from them and share them on social media or in email newsletters. This not only keeps your audience engaged but also positions you as an authority in your industry.
  4. Craftcatchy headlines and subject lines: One of the challenges marketers face is coming up with attention-grabbing headlines or subject lines that entice readers to click open their emails or engage with their social media posts. PLR content can serve as a valuable source of inspiration, allowing you to modify headlines and subject lines according to your marketing goals.
  5. UsePLR images and graphics: Visual content is crucial for capturing the attention of social media users. Many PLR products include relevant images or graphics that can be used in your marketing materials without any copyright issues. Pair these visuals with compelling captions or quotes to boost engagement.
  6. Improve search engine optimization (SEO): Incorporate relevant keywords from PLR articles into your email subject lines, social media captions, or blog post titles. This can help improve your search engine rankings and drive organic traffic to your website.

Best Websites To Get PLR Products:

There are many PLR websites available to find all types of PLR products in all kinds of niches. However, not all of them provide high-quality content and not all of them are worth investing.

Let’s cover the top 5 PLR product stores and membership sites that provide high-quality, up-to-date valuable PLR content for a good deal:

Private Label Rights: Everything You Need To Know About PLR (4) is a top-notch PLR website that sets itself apart from other sites in several ways. With a vast selection of over 17,110 resources spanning 70 product categories, it caters to diverse niches such as health, wellness, business, marketing, finances, parenting, relationships, and others.

What distinguishes is its commitment to quality. Unlike other sites relying on AI-generated content, employs a skilled team of native English writers who craft fresh, natural, and exceptionally high-quality products.

From traditional PLR content like eBooks and articles to unique products such as workshops, lead magnets, affirmations, checklists, and presentations, has it all.

The platform’s modern, user-friendly website and 24/7 support chat system ensure a seamless customer experience.

Available product categories:

  • Action Guides, Handouts & Lead Magnets
  • Affirmation Reflections
  • Articles & Blog Posts
  • Courses, Coaching Programs & Workshops
  • Checklists
  • Fables & Short Stories
  • Reports & EBooks
  • Slide Deck Presentations
  • Worksheets
  • & more


2. PLR Database

Private Label Rights: Everything You Need To Know About PLR (5)

PLR Database offers a cost-effective solution for those seeking a wide range of PLR products. With over 25,000 products available, including eBooks, articles, videos, scripts, and more, it covers all relevant niches from blogging and marketing to cooking and parenting.

Unlike the already mentioned, this website is a membership site that allows you to access all content without restrictions for as long as you are subscribed. The membership plans are super affordable starting from just $10 a month, and the admins add new products to the website almost every day.

While the majority of PLR Database’s products come with Private Label Rights, some of them come with more restrictive rights. Therefore, it’s important to check each product’s terms of use before using them in any way.

Available product categories:

  • Articles
  • Audio
  • Ebooks
  • Graphics
  • Packages
  • Scripts
  • Software
  • Videos
  • Websites

Visit:PLR Database


Private Label Rights: Everything You Need To Know About PLR (6)

Big Product Store is another PLR membership site, which offers a great deal for its users. With over 10,000 done-for-you products available, Big Product Store ensures quality with well-researched and well-written content.

From ebooks and articles to videos and software, it covers a wide range of product categories. It also covers plenty of niches, including business, marketing, lifestyle, fitness, pets, gardening, hobbies, and more.

What’s unique about this website is that it offers not only monthly but also lifetime membership enabling users to access the constantly updated product library forever. The monthly membership starts from $19.50 a month while the lifetime plans start from $98.50 one-time payment.

Note that not all products from Big Product Store come with Private Label Rights, and there you will also find plenty of Resell Rights and Master Resale Rights content.

Available product categories:

  • Audios
  • Animated Templates
  • eBooks
  • Tools And Scripts
  • Templates & Graphics
  • Videos
  • Viral Contents
  • WordPress Plugins & Themes


4. Content Sparks

Private Label Rights: Everything You Need To Know About PLR (7)

Content Sparks is a standout PLR website that specializes in high-quality, fully brandable PLR courses. With a vast collection of over 300 PLR courses, covering topics like business, personal development, sales, and marketing, Content Sparks offers actionable, adaptable, and value-packed content.

Each course comes with modules, lessons, and a range of brandable materials, including course books, cheatsheets, action guides, social media posts, sales pages, and more. In addition to courses, the site also provides white-label product packages for marketing funnels, webinars, and masterclasses.

All the content comes with easily editable Word and Powerpoint files, allowing for customization and the Private Label Rights license ensures that you have the opportunity to rebrand, resell, or give the course contents away.

Available product categories:

  • Courses
  • Ebooks
  • Articles & Blog Posts
  • Email Newsletters
  • Assessments & Quizzes
  • Lead Magnets
  • Planners & Printables
  • Social Media Content
  • Workshops & Webinars
  • Content Bundles

Visit: Content Sparks

5. PLR Printables Store

Private Label Rights: Everything You Need To Know About PLR (8)

If you are looking for top-quality printables to sell on Etsy, Amazon, or your own website, PLR Printables Store is a fantastic source for that. With a wide selection of over 137 PLR template packs available for commercial use, the website has printables for all needs.

While the majority of PLR templates belong to the planner category, the website also covers an array of other categories, including journals, kitchen binders, calendars, and more. For easy customization, Canva and Powerpoint files are provided with the purchase.

You can buy products individually or choose money-saving packages created for planners, kitchen binders, and printables. Additionally, you can join the monthly membership for just $15/month, which provides unrestricted access to all current and future products.

Available product categories:

  • Canva Mockups
  • Journals
  • Kitchen Binders
  • Calendars
  • Planner Stickers
  • Coloring Pages
  • Games & Crafts
  • Holiday Printables
  • Wedding Printables
  • Teaching Resources
  • Birthday Invitations
  • Ebooks & Workbooks

Visit: PLR Printables Store


In conclusion, Private Label Rights (PLR) offer a cost-effective and time-saving solution for businesses seeking high-quality content.

By purchasing the rights to pre-existing material and customizing it to fit their brand, content creators can save both time and money compared to creating content from scratch or hiring freelancers.

While there are potential drawbacks to using PLR products, such as lack of originality and quality concerns, these can be overcome through careful customization and evaluation of the content.

By implementing effective strategies like editing and rebranding, repurposing content, combining products, and reselling online, you can maximize the value of PLR products and fuel your business growth.


Is Private Label Rights legal?

Private label rights (PLR) is a legal concept that grants individuals the right to modify and sell certain products or content under their own brand. However, the legality may vary depending on the specific terms and conditions of the PLR license. It is crucial to carefully review the license agreement to ensure compliance with copyright and intellectual property laws.

What are the benefits of PLR?

A: PLR offers several benefits, including time and cost savings. By purchasing PLR products or content, you gain access to pre-created materials that can be customized and used as your own. This saves you from starting from scratch and allows you to focus on marketing and selling the product instead of spending time on content creation. Additionally, PLR often provides a more affordable alternative to hiring professional writers or designers.

How do I sell with PLR?

Selling with PLR involves a few key steps. First, choose a high-quality PLR product or content that aligns with your target audience and niche. Next, customize the product by adding your branding, making necessary edits, and improving its value. Then, set up a sales platform or website to showcase and sell your PLR product. Finally, market your offering through various channels, such as social media, email marketing, or paid advertising, to attract customers and generate sales.

Can I edit PLR content before selling it?

Yes, one of the main advantages of purchasing PLR content is that you have the ability to edit and customize it to suit your needs. This includes adding your own branding, making revisions to the text or design, or repurposing the content for different platforms.

Are there any restrictions on using PLR content?

The specific usage rights for each PLR product may vary depending on the seller’s terms and conditions. While most sellers allow you to use and modify the content for commercial purposes, it’s important to carefully review the license agreement provided with each purchase to ensure compliance with any restrictions imposed by the seller

Private Label Rights: Everything You Need To Know About PLR (9)

Paul Lian

Paul Lian is a researcher, writer, and founder of With over eight years of experience in blogging, digital marketing, copywriting, and digital products, he has built multiple six-figure income streams. Through his blog, Paul shares his best expertise, strategies, and tools to help readers achieve financial freedom and success in their own digital ventures.

Top Articles
Latest Posts
Article information

Author: Annamae Dooley

Last Updated: 08/08/2023

Views: 6029

Rating: 4.4 / 5 (65 voted)

Reviews: 80% of readers found this page helpful

Author information

Name: Annamae Dooley

Birthday: 2001-07-26

Address: 9687 Tambra Meadow, Bradleyhaven, TN 53219

Phone: +9316045904039

Job: Future Coordinator

Hobby: Archery, Couponing, Poi, Kite flying, Knitting, Rappelling, Baseball

Introduction: My name is Annamae Dooley, I am a witty, quaint, lovely, clever, rich, sparkling, powerful person who loves writing and wants to share my knowledge and understanding with you.